After their enforced hiatus, the court case with Fire was settled and the Rose could once gain resume their recording careers towards the end of 1988. The band formed their own label “Avalantic Records” and now, for the first time, had complete artistic control.
The come back single was called “The World Is Ours” and was released on vinyl 7″ and 12″ formats. The single was released at the time of the “Winter Thrash Tour” so there was a product to promote.
The optimistic title of the lead track perhaps referring to the new sense of optimism within the group to kick start their careers, although an underlying bitterness started to permeate interviews around this period. The Rose having seen the rise of many of their peer group at a time when the Rose were handcuffed by the legal proceedings against Fire Records.
The title track provides a creative platform for Phil to have a go at the “industry” and the untrustworthy individuals that operate within it:
“Never trust a man with the magic hands / never listen to him talk” and “Never trust a man with a hand on his heart / Don’t listen to what he says”
All the tracks on the single are quality in their own right, continuing the “traditional” Rose guitar led melodic rock theme, with a harder edge on “Rain Keeper” and “King of Fools”, the latter often featuring in the live set.