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After their enforced
hiatus, the court case with Fire was settled and the Rose could
once gain resume their recording careers towards the end of 1988.
The band formed their own label "Avalantic Records" and
now, for the first time, had complete artistic control. The come
back single was called "The World Is Ours" and
was released on vinyl 7" and 12" formats. The single was
released at the time of the "Winter Thrash
Tour" so there was a product to promote.
The
optimistic title of the lead track perhaps referring to the new
sense of optimism within the group to kick start their careers,
although an underlying bitterness started to permeate interviews
around this period. The Rose having seen the rise of many of their
peer group at a time when the Rose were handcuffed by the legal
proceedings against Fire Records. The
title track provides a creative platform for Phil to have a go at
the "industry" and the untrustworthy individuals that
operate within it: "Never trust a man with the magic hands /
never listen to him talk" and "Never trust a man with a
hand on his heart / Don't listen to what he says" All
the tracks on the single are quality in their own right,
continuing the "traditional" Rose guitar led melodic
rock theme, with a harder edge on "Rain Keeper"
and "King of Fools", the latter often featuring
in the live set.
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